When we talk about consumable items, they don’t get more popular than the ubiquitous paper cup. Each year we use a staggering 16 billion cups per year worldwide. In the UK and Ireland, the annual number is 2.5 billion.
For the business owner, what this means is a huge market that can be easily and effectively targeted, and despite the staggering usage figures, it can still be an eco-friendly method of getting your message across.
Here are 5 reasons that prove that custom printed paper cups are a fantastic method of promoting your business.
1. Increased Brand Exposure
On average, a consumer will take around 20 to 30 minutes to drink a hot beverage. During this time, your brand message is highly visible, not just to the consumer but also to their work colleagues, friends, and even passers-by.
In practice, what this means is that a branded paper cup allows plenty of time for the message to sink in. This effect is more notable when compared to a social media advert campaign, where research has shown each advert will be viewed for under 10 seconds.
2. They’re not just for coffee shops
A common misconception is that branded paper cups are only suitable for businesses that sell takeaway hot drinks. This is certainly the most common outlet, but there are a host of other business types that can reap the benefits of branded paper cups, including:
- Sales Showrooms
- Estate agents
- Garages
- Hairdressers and Beauty Salons
The fact is that any business can increase their brand awareness and boost customer loyalty by offering tea or coffee, and when presented in a branded cup, your message is instantly in their hands!
3. Send an environmental message to your customers
The enormous popularity of paper cups comes with an environmental downside. However, there are plenty of planet-friendly options available that are fully compostable, biodegradable and sourced from sustainable sources. Our range of compostable beverage cups and ice cream cups includes one that features an aqueous coating that will harmlessly break down within a few weeks without the need for any specialist recycling facilities.
This means that as well as advertising your brand message, you can also make your customer aware of your business’s commitment to the environment. In today’s age of environmental awareness, this is a massive selling point.
4. Custom branded paper cups for events and exhibitions
Events and exhibitions offer great opportunities for businesses as they already offer a highly targeted customer base. However, the downside is that the competition will likely be there in high numbers too!
Offering branded paper cups from your stall or display is a great way to get your message spread throughout the event and attract interest. Even if you don’t offer hot beverages, filling them with gifts like sweets is a great way of generating customer engagement.
5. It’s cost-effective
Branded paper cups are cheaper than many other forms of advertising. By their very nature, paper cups are manufactured to be as cost-effective as possible, which keeps costs down.
But the other consideration is the lack of having to pay for display space or social media slots. Once the cups are printed, the advertising overheads are done, and the moment the cups are on shelves, they begin to work their magic.
The final sip
Branded paper cups are a great way to advertise to a highly targeted audience and beyond. They are a cost-effective way of increasing brand awareness and building customer trust.
At Think Greener, we can provide a branded cup solution tailored to fit your exact needs and budget. Why not contact us today to find out more about our branded paper cups.
